The Marketing Podcast - Digital Marketing tips and insights

Episode 122 : Salesforce acquires Slack & other marketing news

December 16, 2020 Augustine Kiama Season 3 Episode 122
The Marketing Podcast - Digital Marketing tips and insights
Episode 122 : Salesforce acquires Slack & other marketing news
Chapters
The Marketing Podcast - Digital Marketing tips and insights
Episode 122 : Salesforce acquires Slack & other marketing news
Dec 16, 2020 Season 3 Episode 122
Augustine Kiama

49% of Podcast fans report that advertising remains the most effective way to reach them compared to 37% of listeners in 2019. Despite an increase in podcast Ads and their length, super-fans on Podcasts have recorded an average of 10.5 listening hours per week.  This is according to a survey done by Results Media, Edison Research and Podcast One.

Facebook is facing over 40 Antitrust lawsuits as the FTC accused it of being a social media monopoly that uses its dominance to squash smaller competitors. The FTC and US regulators believe it was a mistake to approve of Facebook acquisition on Whatsapp and Instagram.

Salesforce, the popular CRM,  has signed an agreement estimated around $27.7 billion to acquire Slack in the recent week. Is this a good move for both parties and what does this mean for some of us who were using the free version of Slack ?

More information on www.siftgroup.net

Follow me on social media @kiamaaugustine, @iamkiamaaugustine & @siftgroupx

Support the podcast ! Leave us a review,rating or share on your preferred platforms.

Until Next time !




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Show Notes Transcript

49% of Podcast fans report that advertising remains the most effective way to reach them compared to 37% of listeners in 2019. Despite an increase in podcast Ads and their length, super-fans on Podcasts have recorded an average of 10.5 listening hours per week.  This is according to a survey done by Results Media, Edison Research and Podcast One.

Facebook is facing over 40 Antitrust lawsuits as the FTC accused it of being a social media monopoly that uses its dominance to squash smaller competitors. The FTC and US regulators believe it was a mistake to approve of Facebook acquisition on Whatsapp and Instagram.

Salesforce, the popular CRM,  has signed an agreement estimated around $27.7 billion to acquire Slack in the recent week. Is this a good move for both parties and what does this mean for some of us who were using the free version of Slack ?

More information on www.siftgroup.net

Follow me on social media @kiamaaugustine, @iamkiamaaugustine & @siftgroupx

Support the podcast ! Leave us a review,rating or share on your preferred platforms.

Until Next time !




Buzzsprout - Let's get your podcast launched!
Start for FREE

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

0:10  
Facebook is facing over 14 lawsuits when it comes to its monopoly in the social media space, or avenues. Salesforce has recently acquired slack for $27.7 billion.

0:23  
Also 49 of podcasters report that advertising remains the most effective way to reach out to them. This and much more news coming into the podcast. I'm your host, Kim Augustine. see you right in the podcast episode.

0:42  
Welcome to the marketing podcast, the number one podcast helping aspiring entrepreneurs level up their marketing. here's your host, Augustine. Let the class begin.

0:55  
Guys now in today's episode 49% of podcast funds report that advertising remains the most effective way to reach them compared to 37% of listeners from last year. And this was a survey done by adults media, Edison recite and podcast one. And this is despite the number of ads being exposed to podcast listeners increasing over time. And they also reported that super listeners would listen to around 10.5 hours a week in 2020 as compared to 9.8 hours in 2019. So the growth in podcasting is increasing over time, something that we've talked about also in the podcast, that podcasting is something that's here to stay and it's something that is growing over time is becoming now the new blog. And we can see from that. In other news, Facebook is facing of 40 anti trust lawsuit, as the Federal Trade Commission accuses it of being a social media monopoly that uses its dominance to squash rivals and vacuum up small competitors. Now one of the things that they mentioned also that is that the US regrets on approving Facebook of acquiring WhatsApp and Instagram or Instagram was acquired for I think around 1 billion and WhatsApp for for around 19 billion. And Facebook has been getting all this dominance. And this might be providing an opportunity for social platforms like like Tick tock, maybe even Twitter we don't know. We aim to see what happens and how that will affect digital market marketers in the long run. Now in other news, Salesforce, the popular CRM apart from HubSpot, Salesforce has signed an agreement to acquire slack now report says that this has gone through a trend $7.7 billion deal and might be optimistic in terms of the acquisition in that slack already had close integrations with Salesforce. But now the only concern that I majority of marketers do have is whether Salesforce will pull the plug from free users and you know, force everyone to pay because slack had its free version that everyone enjoy using but with acquisition from Salesforce, we don't know what really to expect. Pretty much that's it for this week's digital marketing news. If you have any questions make sure to reach out to me I guess not safe group.net You can also find me on social media at I am Kim Augustine but until then see you guys on the next podcast episode.

3:43  
Thank you for tuning in to the marketing podcast Be sure to rate review and subscribe. Until next time, Class dismissed.