The Marketing Podcast - Digital Marketing tips and insights

Why your Facebook Ads are not converting & how to fix that

July 24, 2020 Augustine Kiama Episode 85
The Marketing Podcast - Digital Marketing tips and insights
Why your Facebook Ads are not converting & how to fix that
Chapters
The Marketing Podcast - Digital Marketing tips and insights
Why your Facebook Ads are not converting & how to fix that
Jul 24, 2020 Episode 85
Augustine Kiama

In this episode I discuss some of the reasons why your facebook ads might not be working and simple steps on how you can fix that & improve your Ad performance.  Time stamp : ( 01:20 ) Introduction (01:58 ) There are 2.6 billion people estimated to actively use Facebook every single month as of 2020 ( 02:40 ) Targeting the wrong audience to gain a higher reach is costly & ineffective  ( 05:15 ) Define your Buyer's persona by simply looking at traits & characteristics that identify your ideal customer ( 07:40 ) Creating non-clickworthy Ads will affect your Ad performance regardless of how good your targeting is ( 08:28 ) Carry out experiments as often as possible to find out which type of Ads work well for your business and use the data you get from that to fine tune your Ads.


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You can find me on social media @augustinekiama. Reach out with your questions.

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Show Notes

In this episode I discuss some of the reasons why your facebook ads might not be working and simple steps on how you can fix that & improve your Ad performance.  Time stamp : ( 01:20 ) Introduction (01:58 ) There are 2.6 billion people estimated to actively use Facebook every single month as of 2020 ( 02:40 ) Targeting the wrong audience to gain a higher reach is costly & ineffective  ( 05:15 ) Define your Buyer's persona by simply looking at traits & characteristics that identify your ideal customer ( 07:40 ) Creating non-clickworthy Ads will affect your Ad performance regardless of how good your targeting is ( 08:28 ) Carry out experiments as often as possible to find out which type of Ads work well for your business and use the data you get from that to fine tune your Ads.


Subscribe to our newsletter on www.themarketingpodcast.live to stay updated on the latest marketing trends, insights and episodes.

Did you enjoy the episode ? support us by subscribing, rating, reviewing and sharing the podcast to help us grow.

You can find me on social media @augustinekiama. Reach out with your questions.

Background track by Bensounds.com

--- Send in a voice message: https://anchor.fm/augustine-kiama/message