The Marketing Podcast - Digital Marketing tips and insights

inPowered | AI driven Marketing Solution

August 11, 2020 Augustine Kiama Episode 89
The Marketing Podcast - Digital Marketing tips and insights
inPowered | AI driven Marketing Solution
Chapters
The Marketing Podcast - Digital Marketing tips and insights
inPowered | AI driven Marketing Solution
Aug 11, 2020 Episode 89
Augustine Kiama

This week on Marketing :

1. UK introduces HFSS Ad ban : The United Kingdom is introducing an Ad ban/constraints on high fatty, sugary and salty foods in an attempt to curb obesity in the population. Ads such as " Buy 1 get 1 free" on HFSS will be eliminated from television. 

2. inPowered : AI marketing solution introduces a 15 second engagement measure that prompts website users with CTAs that lead them further down the sales funnel. This is as an attempt to disqualify CPCs and CPMs as vanity metrics. Brands working with inPowered have reported a double rise in their CTRs

3. Instagram is introducing Ads on the explore page & is yet to unveil IGTV Ads that are speculated to take action in 2021. Creators are rumoured to rip 55% of the Ad revenue from their IGTV videos.

4. Buzzsprout is giving away $20 amazon gift cards to podcasters who start hosting on their paid plans using this affiliate link https://www.buzzsprout.com/?referrer_id=1225955

Send me an email augustine@siftgroup.net to get in touch or find me on social media @augustinekiama

--- Send in a voice message: https://anchor.fm/augustine-kiama/message
Show Notes

This week on Marketing :

1. UK introduces HFSS Ad ban : The United Kingdom is introducing an Ad ban/constraints on high fatty, sugary and salty foods in an attempt to curb obesity in the population. Ads such as " Buy 1 get 1 free" on HFSS will be eliminated from television. 

2. inPowered : AI marketing solution introduces a 15 second engagement measure that prompts website users with CTAs that lead them further down the sales funnel. This is as an attempt to disqualify CPCs and CPMs as vanity metrics. Brands working with inPowered have reported a double rise in their CTRs

3. Instagram is introducing Ads on the explore page & is yet to unveil IGTV Ads that are speculated to take action in 2021. Creators are rumoured to rip 55% of the Ad revenue from their IGTV videos.

4. Buzzsprout is giving away $20 amazon gift cards to podcasters who start hosting on their paid plans using this affiliate link https://www.buzzsprout.com/?referrer_id=1225955

Send me an email augustine@siftgroup.net to get in touch or find me on social media @augustinekiama

--- Send in a voice message: https://anchor.fm/augustine-kiama/message