The Marketing Podcast - Digital Marketing tips and insights

Search Engine Marketing | SEM unpacked | Digital Marketing

October 20, 2020 Augustine Kiama Season 2 Episode 100
The Marketing Podcast - Digital Marketing tips and insights
Search Engine Marketing | SEM unpacked | Digital Marketing
Chapters
The Marketing Podcast - Digital Marketing tips and insights
Search Engine Marketing | SEM unpacked | Digital Marketing
Oct 20, 2020 Season 2 Episode 100
Augustine Kiama

SEM or Search Engine Marketing is similar to SEO and it's main purpose is to enhance traffic, generate leads and ultimately lead to conversion of leads. SEO is long term and has the purpose of generating organic traffic and cultivating a strong brand presence online.

SEM is the paid version of SEO in that Ad Copies are created, targeted keywords bidded for and a budget allocated for the campaign. This will help bring short term traffic and can be really effective for businesses starting off and also existing businesses that already have a web presence for a longer period.

Hubspot, SEMrush and Google Trend/Ad are examples of SEM platforms that you can use to get started.

Head on to www.siftgroup.net and subscribe to our weekly marketing digest newsletter.

Rate, review and share this episode to support the podcast. Until next time !

Show Notes

SEM or Search Engine Marketing is similar to SEO and it's main purpose is to enhance traffic, generate leads and ultimately lead to conversion of leads. SEO is long term and has the purpose of generating organic traffic and cultivating a strong brand presence online.

SEM is the paid version of SEO in that Ad Copies are created, targeted keywords bidded for and a budget allocated for the campaign. This will help bring short term traffic and can be really effective for businesses starting off and also existing businesses that already have a web presence for a longer period.

Hubspot, SEMrush and Google Trend/Ad are examples of SEM platforms that you can use to get started.

Head on to www.siftgroup.net and subscribe to our weekly marketing digest newsletter.

Rate, review and share this episode to support the podcast. Until next time !