The Marketing Podcast - Digital Marketing tips and insights

CAN-SPAM ACT | You can be fined up to $43,280 | Newsletter Marketing

October 16, 2020 Augustine Kiama Episode 99
The Marketing Podcast - Digital Marketing tips and insights
CAN-SPAM ACT | You can be fined up to $43,280 | Newsletter Marketing
Chapters
The Marketing Podcast - Digital Marketing tips and insights
CAN-SPAM ACT | You can be fined up to $43,280 | Newsletter Marketing
Oct 16, 2020 Episode 99
Augustine Kiama

The CAN-SPAM ACT is a regulatory provision on  email marketing campaigns that establishes a healthy relationship between individuals, businesses and organisations with their email subscribers / readers.

As marketers we initiate and run email campaigns for various reasons and over time email campaigns, when done correctly, have shown a significant ROI in comparison to other forms of digital campaigns. However, to avoid individuals, businesses and organisations from manipulating their readers, spamming their inbox, selling their data to 3rd parties e.t.c. The CAN-SPAM ACT set out guidelines and regulations, in which non-compliance thereof might lead to a penalty of up to $43,280.

Send in your questions or business inquiries to augustine@siftgroup.net 

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Show Notes

The CAN-SPAM ACT is a regulatory provision on  email marketing campaigns that establishes a healthy relationship between individuals, businesses and organisations with their email subscribers / readers.

As marketers we initiate and run email campaigns for various reasons and over time email campaigns, when done correctly, have shown a significant ROI in comparison to other forms of digital campaigns. However, to avoid individuals, businesses and organisations from manipulating their readers, spamming their inbox, selling their data to 3rd parties e.t.c. The CAN-SPAM ACT set out guidelines and regulations, in which non-compliance thereof might lead to a penalty of up to $43,280.

Send in your questions or business inquiries to augustine@siftgroup.net 

Get a $20 amazon gift card from Buzzsprout when you start hosting your podcast with them following this link



Buzzsprout - Let's get your podcast launched!
Start for FREE

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.